Industrial & Offshore · 2026

ALPROJECTS Group — Brand identity

Brand identity
Brand book
Company profile
Drawing idiom

What it took

One idiom

The engineering drawing: ground, drafting grey, title block

14 pages: The company profile, sector by sector
Four languages: The website, built in the same idiom

What it changes

The lookNo systemNow: The engineering drawing, as a brand
Four marketsNothing a Nordic buyer could readNow: Brochure and site in one idiom
The websiteSeparate from the brandNow: Built from it, down to the drawing mode

How we approach a brand: we start from what the company actually does, not from a mood board. We look for one idea that explains the business in a single shape, draw it until it holds at every size, and only then choose colour and type. Before anything is handed over, we put it on the real things it will live on — because a logo that works on a slide and fails in use is not finished.

01The brief: ALPROJECTS takes mechanical scopes on offshore platforms, wind farms, shipyards and industrial sites. The buyer is an engineer in Norway or Germany who reads drawings all day. The identity had to speak that language before a word is read.
02One idea: drawn to scale: Everything is set like a technical drawing — construction lines, dimensions, a title block in the corner. The same idiom runs from the brochure to the website, where pressing B turns every page into its own drawing.
03The mark and the wordmark: A boxed A that works alone as an icon, and a wordmark that reads ALPROJECTS GROUP at any size — on a hard hat, a report cover or a browser tab.
04Colour from the drawing office: A near-black ground, a deep blue and a drafting grey — the grey of pencil lines on a print. Nothing warm, nothing decorative: the photography brings the light.
05Photography: the work itself: Welding sparks, offshore decks, wind turbines, ship hulls — dark, real, at work. Each sector gets its own spread in the company profile.
06Handover and use: A brand book, a 14-page company profile, and a website in four languages built in the same drawing idiom — forty pages each, with the drawing mode as its signature.