
The problem
Bravo is a leading industrial group with five business units across renewable energy, shipbuilding, offshore projects, and IT. Each unit had its own disconnected brand identity, creating confusion in the market and making it difficult to cross-sell services to existing clients.
Our solution
We conducted a brand architecture audit across all five units, identifying common threads and points of differentiation. We designed a unified brand system with a master brand and sub-brand structure that maintains individual unit identity while clearly connecting everything under the Bravo umbrella. The corporate website was rebuilt to showcase the full group while providing dedicated sections for each unit.
Measurable outcomes
Aldy redesigned our entire corporate identity across five business units. The consistency and quality of the deliverables exceeded what we expected from much larger agencies.
The work





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